Web Analytics, Website Stats, tracking, collection, measurement, reporting - WebSoft of Puerto Rico
A long time ago Web counters or hits where what people spoke about when referring to website traffic. Now days we know that this term is not accurate since many factors influence this counter that are not necessary related to true visitors.
True web analytics is a complex and tedious job, but once mastered makes the difference on what users see and act on your site. After all the goal of web analytics is to make improvements to both your promotional initiatives and your web site design. If you know how your visitors found your site and them how they subsequently use your site, you can take measured steps to make the most of your promotional campaigns and your visual presentation.
|The more comfortable visitors feel while they cruise around it - the better chances to convert that traffic into paying customers and repeat visitors you will have.
Who should use Web Analytics?
Anyone who hopes to use the Internet to generate income or leads should use Web analytics. Major e-commerce brands use web analytics data to make real time changes to their sites. Affiliate marketers use analytics to discern what programs are paying off as well as which ones merely take up space. On line lead generators tap web analytics to measure how keywords are working, and information portals depend on these metrics to offer traffic figures to their advertisers.
Consider the following questions yo determine whether you should invest on software or to pay someone to do web analytics for you:
1) Is my website a channel for revenue generation ?
2) Do I have high traffic counts but low conversions ?
3) Am I investing on PPC campaigns ?
4) Do I engage in email marketing?
5) Am I planning a site redesign ?
If you answered yes to any of these questions, then proceed to invest on resources.